El poder de la persuasión

No hay venta sin persuasión. Todo el tiempo durante la negociación el vendedor tiene que persuadir al cliente para despertar el interés en realizar el negocio.
Todo el tiempo intentamos convencer a la gente de hacer algo, incluso en su vida personal. Entonces, ¿cuáles son los métodos para persuadir y ser un profesional exitoso?

• Use su inteligencia emocional donde genere empatía y construya una buena relación favoreciendo así el proceso de persuasión.

• Utilice la comunicación no verbal, a menudo será la forma más eficiente de relacionarse con el cliente.

• Intente siempre el contacto en persona, esa es la forma más eficaz de persuadir. Si es posible, evite el correo electrónico, teléfono, etc.

Las personas que más tienen el poder de la persuasión son las que más ejercitan la habilidad de escuchar.

Utilice el ritmo y el tono de voz adecuado. No hable despacio, pero tampoco demasiado rápido, y uniendo eso una generosa dosis de entusiasmo.

Ejercite más la persuasión pues esa habilidad te traerá un mayor índice de conversión en tus negociaciones.


Marisol Ricci
Directora, consultora y conferencista de ventas de DMM Solutions

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